But it’s not so easy when you’re browsing the web. Install rates for ad blocker plug-ins in Chrome have declined more significantly since fall of 2016.In the real world, you can shut the door on an unwanted sales pitch. Google has seen “ad blocking rates in North America and Europe drop significantly in Chrome,” with the Coalition also noting:Īd blocker rates in North America and Europe have declined modestly from their peak in mid-2017 as the Coalition’s efforts have taken hold and other factors have contributed to this improvement.

The first push in 2018 targeted 12 experiences like pop-ups, prestitial countdowns, auto-playing video, and large sticky ads across desktop and mobile. The Better Ads Standards was created to preemptively reduce annoying ads that cause users to block advertising entirely. Similar to the previous Better Ads Standards, we’ll update our product plans across our ad platforms, including YouTube, as a result of this standard, and leverage the research as a tool to help guide product development in the future.

YouTube “will be reviewed for compliance with the Standards,” while the Google video site and ad platforms (AdSense and DoubleClick) will update product plans to ensure conformity.

Chrome enforcement begins August 5, 2020, and will see the browser “stop showing all ads on sites in any country that repeatedly show these disruptive ads.” The Coalition for Better Ads group has mandated that websites stop showing these ads over the next four months, or risk losing advertising completely.

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